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Senior UA

Avanta is an American company based in Minsk that develops and constantly improves its applications in the Dating vertical. Meetville, our most thriving dating app, turned 10 years in 2020. We take pride in what has been done. It inspires us to do more, do better, and create new products.

We are looking for an experienced User Acquisition rockstar! The UA Manager is a crucial role on our team, who will strategize, implement, monitor, and constantly optimize our paid media efforts across paid mobile advertising networks like Facebook, Instagram to name a few, and also will boost the number of users in Dating and attract a lot of users to our new products that are to be launched.

To give good value to the customer, our Product and Marketing Teams work in close cooperation. We make decisions based on numbers and facts, not on opinions. Main GEOs are US, UK, CA, AU.

Your key responsibilities will be:

  • Run tests and experiments, look for the most effective ad creatives
  • Work with the main traffic sources: Facebook, Instagram, Snapchat, Google Ads
  • Together with the Creative Group, work out concepts and test ad creatives
  • Together with the Analytics Department, analyze and optimize ad campaigns
  • Analyze the purchased traffic, increase CTR, IR, SubRate, ROAS, optimize traffic buying
  • Analyze competitors market
  • Render reports on the results of work

Required Qualifications:

  • Good understanding of analytical systems and solid experience working with them
  • 3+ years of traffic buying and optimization (CPI/CPA) for large mobile products on ultra-competitive international market
  • 3+ years of traffic buying for mobile apps
  • Experience working on mobile projects
  • Experience in traffic analytics
  • Experience working with Facebook, Instagram, Snapchat, Google Ads, AppStore Search Ads
  • Solid experience in media buying in foreign Tier 1 market
  • Unaided handling User Acquisition processes
  • Solid experience running high budget ad campaigns across American and European markets
  • Creativity and good eye for visual trends
  • B2+ (Upper Intermediate) command of English

Our benefits include:

  • Beautiful office in Minsk.
  • USD-pegged salary
  • 25 calendar days of vacation and paid sick leaves
  • Corporate library
  • 3-month probationary period
  • Working on various ambitious products

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